Most people these days are simply ‘walking piles of sewer sludge’.

This is the war cry sounded by health pioneer Patricia Bragg, daughter of the famous Dr. Paul C. Bragg, the man who introduced Health Food Stores to America, turned a wimpish 14 year old Jack LaLanne into a juiceman superman, and lived in perfect health as a life extension specialist for nearly a century.

The Bragg Healthy Lifestyle motto is offically:

You are what you “eat, drink, breathe, think, say and do”.

I was introduced to the Bragg philosophy for Healthy Lifestyle many years ago in California, in the mid-80’s. But it seems that founder Paul Bragg had been influencing thousands with his addictive crusade style of campaigning for justice in the world of food processing and chemical additives long before I was born!

The work is now carried on his daughter, Patricia. Yes, the Bragg Philosophy comes across as a hard sell. It has to! Why? Because so many of us have been born and raised in a marketing environment tainted by years of commercial success which comes at the expense of the consumer. Sugar-sweet desserts are held in high esteem as tokens of affection and as a reward or treat.

The Braggs advocate treating ourselves to the wholesome goodness of natural foods, but only after, and I repeat: ONLY AFTER the body has been given a solid cleansing – flushing out the toxins accumulated through years of food abuse.